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911Gifts Takes No. 1 Spot in Top 10 Advertiser List

A Father's Day campaign by online gift service 911Gifts bumped Microsoft out of its long-time No. 1 status as top advertiser on the Web, according to figures for the week ending June 20 from Nielsen//NetRatings.

The week before that, the company entered into the Top 10 Advertisers list for the first time at No. 7 with the inception of the campaign. In addition, 911Gifts had the most-viewed ad banner for the week, and captured three other spots on the Top 10 Ad Banners list, the measurement firm said.

The most clicked-on ad banner was TheLoanPage.com's ad, which had a 4.5 percent click rate.

Nielsen//NetRatings said the top advertisers, ranked by banner impressions, were:

Advertiser*Impressions in millionsReach %
1. 911Gifts104.916.3
2. Microsoft8933.6
3. Thunderstone723.6
4. Amazon53.623.7
5. SexSwap41.62.6
6. CDNow38.814.1
7. LinkExchange30.75.8
8. Ad Council29.19.1
9. TRUSTe2610.9
10. Discover Brokerage25.63.2

Nielsen//NetRatings' syndicated ad research service BannerTrack showed that the top banners for the week ending June 20, ranked according to reach percent, were:

  1. 911Gifts -- Get Dad's Attention. Send him a great gift. Father's Day is June 20.
  2. 911Gifts -- Don't worry. . .Dad will never know you forgot. We can still deliver by Father's Day!
  3. 911Gifts -- Don't worry. . .You still have time. We can deliver by Father's Day!
  4. Autoweb.com -- BUY IT; SELL IT
  5. Autoweb.com -- GET A PRICE
  6. 911Gifts -- Put a smile on Dad's face. Father's Day is June 20. Great gifts for Dad.
  7. Lowestfare -- Vacations For Less. Click Here For Hot Deals!
  8. Amazon -- Click on Shopping. Then click on Music and Video.
  9. About.com -- $$$$ Catch the dollar sign for a chance to win $100,000
  10. Bonzi Software -- Speed Up Internet Connection

Rankings are based on audience measurement of people who have access to the Internet from home. Reach is a measure of the unduplicated audience that visits a property.

The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web at home.



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