USABanc.com Launches $1 Million Cable TV Campaign
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Philadelphia-based USABanc.com launched a $1 million series of national commercials to air on CNBC and MSNBC promoting its upcoming online banking platform.
"CNBC and MSNBC each provide a great medium for reaching Internet customers. While the brokerage industry has relied upon national cable advertising for some time, USABanc.com is the first to highlight online banking," staid Ken Tepper, president and CEO of USABanc.com.
In addition, USABanc.com recently introduced a series of live 60-second spots on the Howard Stern Show airing in New York, San Francisco, Philadelphia, Boston, Washington and Miami. The spots feature "live reads" from shock jock Howard Stern, and focus upon USABanc.com's progressive approach to online banking.