RealTime IT News

Match.com Hooks Up With EarthLink

Match.com and EarthLink are getting together, with officials announcing a deal Thursday that puts the online dating service on the Internet service provider's (ISPs) Web site and connecting singles around the world.

The online dating service caters to 3.25 million singles who have left their profiles on the Web site and is found on many of the largest providers sites in the U.S., including MSN and AOL .

As part of the deal, Match.com will provide content on EarthLink's site, which already contains a Match.com link on its home page and on its newly-instituted "Romance" page. EarthLink will promote the co-branded service throughout its site.

Online dating has been an extremely profitable venture for many companies these days. Match.com, a wholly-owned subsidiary of Ticketmaster , brought in 2.9 million in revenues in the second quarter of this year, due largely to a 178 percent increase in the number of paying customers, who shell out $24.95 a month for unlimited access to the site.

To date, the company has more than 604,000 subscribers.