RealTime IT News

Time Inc. New Media Taps THINK as Interactive AOR

Time Inc. New Media selected THINK New Ideas Inc. as its interactive agency of record to develop the value of its digital brands, including Time.com, Fortune.com, Money.com and People Online.

THINK will also be working with Time Inc. New Media to extend and integrate its e-commerce and other online initiatives. THINK has already begun to develop a series of programs designed to promote the company's digital brands. Billings were not disclosed.

"We believe THINK's combination of strategic and technology skills will help us deliver the value of our digital brands to a broader and deeper online audience as well as enhancing and expanding the business opportunity for our advertisers and commerce partners," said Linda McCutcheon, president of Time Inc. New Media.

The relationship will utilize THINK's core capabilities including technology innovation, and media, branding and marketing strategies.

THINK's integrated solutions include several proprietary Internet, intranet tools and applications including WebMechanic, E-corp, ASAP, and X-Tracker.