RealTime IT News

emaildirect Signs With Lages for PR

Lages & Associates, a high-tech public relations firm, has been selected by emaildirect Inc. as its public relations agency of record.

Founded by husband and wife team Gary and Sheri Brooks, emaildirect's Value-mail lets consumers opt-in to request the types of coupons and incentives for products and services of interest to them.

"Lages & Associates has a strong reputation for partnering with innovative upstarts to create an identity and develop a marketing voice that speaks to a variety of audiences," said Gary Brooks, president of emaildirect. "We are pleased to have them spearhead our public relations efforts." Billings were not disclosed.

Founded in 1988, Lages & Associates Inc. serves a range of high technology accounts spanning software, Web technologies, network and portable computing to hardware devices and biometric technologies.