RealTime IT News

Beyond Interactive Plans Campaign for NewsPage.com

Beyond Interactive was selected by NewsPage.com, a provider of personalized news and information to business people on the Web, for an online campaign designed to drive traffic and increase site registrations.

The campaign includes a media plan with placements at community sites, e-mail-based newsletters and opt-in targeted e-mails. Billings were not disclosed.

Beyond Interactive is also designing ad creative that highlights both the customizable functionality of NewsPage.com and the variety of industries covered.

"This new campaign leverages (Beyond's) media talents to help us effectively target individual business professionals," said NewsPage.com Vice President of Marketing Kathy Greenler. ". . .We'll be delivering our message of unique personalization, quality and relevance to individuals for whom wasting time searching for their business news and information is not an option."

Beyond Interactive was founded in 1995. Other clients include AutoNation USA, Petstore.com, Nickelodeon, FortuneCity.com and NextCard Internet Visa.