Jacor Selects 2CAN Media as its Online Agency
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2CAN Media Inc.was selected by Jacor Communications Inc. as its online advertising partner to support a planned network of more than 200 Web sites for Jacor's radio stations.
2CAN will power Jacor's network of Web sites through its ECG Division, which has the focus and flexibility to accommodate a partnership of this magnitude. Billings were not disclosed.
Additionally, 2CAN Media's Syndication and Sponsorship Division will create "beyond the banner" sponsorship programs for Jacor, intended to drive incremental advertising revenue by implementing sponsorships, including contests, sweepstakes, content area sponsorships and other promotional programs.
"Jacor chose 2CAN Media because of its ability to effectively communicate the extraordinary Internet advertising opportunities that our radio site network will create," said Nick Miller, vice president of marketing for Jacor.
Jacor is the nation's second largest radio company measured by total stations and Jacor and its wholly owned subsidiary, Premiere Radio Networks, combine to form the third largest provider of syndicated radio programming in the country.
On Oct. 8, Jacor and Clear Channel Communications signed a definitive merger agreement for a tax-free, stock-for-stock transaction, which is pending. is pending.
2CAN is a full-service interactive media company. It is comprised of five sales channels: ECG, Grupo NetFuerza, MediaPlus, Pinnacle Interactive and WebRep.