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24/7 Media and MapQuest.com Sign Denny's

24/7 Media Inc.and MapQuest.com signed Denny's to an exclusive marketing program designed to help Denny's drive in-store traffic by featuring restaurant locations on the MapQuest.com Web site.

Visitors requesting mapping information will receive results pages highlighting Denny's locations in a specific geographic region or along a particular automobile travel route.

MapQuest.com is the anchor site on 24/7 Media's Travel Channel, delivering more than three million unique users each month. Billings were not disclosed.

The MapQuest.com sponsorship is Denny's first advertising venture on the Internet. 24/7 Media exclusively represents all national online advertising for MapQuest.com for the next two years. Denny's operates 1,700 restaurants in the United States.