RealTime IT News

Execs and Accounts for October 25, 2002

DoubleClick has entered a U.S.-based agreement with the Interpublic Group's Universal McCann. Under the agreement, DoubleClick will be the preferred ad management and media planning provider for all the Universal McCann Interactive offices, covering New York, San Francisco and Los Angeles, as well as its affiliates, Zentropy Partners Midwest and Temerlin McClain.

Universal McCann, Zentropy and Temerlin will recommend both DoubleClick's DART for Advertisers and MediaVisor, a hosted campaign workflow solution, to any clients for whom the company implements third-party ad serving.

"MediaVisor will enable us to plan, buy and optimize campaigns more efficiently by automating many of the most time-intensive tasks," said David Cohen, interactive media director for Universal McCann Interactive.

Carat Interactive has launched its first series of campaigns for client Hyatt Hotels and Resorts.

The announcement covers three separate campaigns that will run simultaneously. A "Hyatt Palooza" campaign broadly aims to drive reservations at Hyatt Regency and Park Hyatt properties across the U.S.; a "Gold Passport" campaign seeks to drive registrations for Hyatt's membership rewards program; and a "Resort" campaign's goal is to increase reservations for the chain's resorts in the Caribbean, Hawaii and Continental U.S.

The campaigns will run on Yahoo! , weather.com, Fodors.com, LastMinuteTravel.com, Google, and LookSmart, among other sites, until mid-December.

Carat is set to launch an additional marketing drive, this one for Palm's new Tungsten T premium handheld device. The campaign will coincide with the product's launch, scheduled for October 28.

The e-mail push will target registered Palm handheld owners -- about 1.8 million people in the U.S. Although the communication will go out to all U.S. registered owners, Carat said the camapaign specifically targets owners of the m500 series, Palm V series, and Palm IIIC.

Carat Interactive said it took a linear, storytelling approach with the copy, which it then reinforced with visual and audio that conveys all the handheld's features. The campaign's elements include Flash e-mail, a demo, and other direct mail components. The Tungsten T is primarily intended for business users, and will be offered at a price point of $499.

CoolerEmail has added several national clients to its roster. Companies that have recently selected CoolerEmail for e-mail marketing include Yahoo! Resumix, Art.com, Palm Corporation, AskJeeves and ViperNetworks.com.

Additionally, the Portland chapter of the American Marketing Association has made CoolerEmail the exclusive provider for all its e-mail broadcasts.

For more breaking news on account action and executive moves, visit ChannelSeven.com.