Go2Net, Fleet Sign $3.75 Million Marketing Pact
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Go2Net Inc., a network of technology- and community-driven Web sites, signed a $3.75 million agreement with Fleet Credit Card Services to offer Go2Net-branded credit cards to users of the Go2Net Network.
Fleet will market and fulfill credit cards featuring the Go2Net Network brand, along with brands of the network's most popular sites, including Silicon Investor, MetaCrawler and HyperMart. Go2Net will also receive ongoing royalties generated by the program, along with additional marketing fees if certain performance targets are exceeded.
Starting in March, consumers will be able to apply for no-annual-fee credit cards bearing the customers' choice of brands from the Go2Net Network.
"Fleet recognizes that the Internet is a rapidly evolving channel with enormous potential for strengthening our brand and reaching new customers in today's competitive credit card marketplace," said Joseph Saunders, CEO and chairman of Fleet Credit Card Services. "Our marketing partnership with Go2Net reflects our ongoing commitment to grow, in part, through opportunistic partnerships."
Fleet Credit Card Services is the nation's sixth largest Visa and MasterCard issuer. Part of Fleet Financial Group, Fleet Credit Card Services has approximately $16 billion in managed receivables and more than eight million credit card customers.