MessageMedia Signs Deal With Yahoo!
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MessageMedia Inc., a provider of e-mail-based customer relationship and direct marketing services, signed a deal with Yahoo! Inc. to deliver personalized, permission-based direct marketing e-mail messages to users of Yahoo! Mail and other e-mail programs.
Yahoo!'s e-mail direct marketing programs present special offers, promotions and discounts to an opt-in audience on a variety of topics including personal finance, entertainment, sports, health and travel.
MessageMedia's capabilities allow e-mail messages to be sent in a variety of formats depending on the user's preference. In addition, MessageMedia's services will include full service list management, bounce processing, customer service management, and reporting on e-mail messaging campaigns. Financial arrangements were not disclosed.
"MessageMedia's full-service e-mail solutions will enhance Yahoo's successful direct marketing and permission-based programs," said Larry Jones, president and CEO of MessageMedia.
MessageMedia clients include E*TRADE, USA Today, GeoCities, Intuit, CMP Media, Yahoo!, Barclays Bank and Bertelsmann. SOFTBANK and its affiliates own approximately 49 percent of the outstanding common stock of MessageMedia Inc. Pequot Capital Management, a Connecticut-based research-intensive investment firm with more than $5 billion in assets under management, is also a major investor.