RealTime IT News

Audio Book Club Signs Sponsorship Agreement With Cox Interactive

Audio Book Club Inc. signed an online marketing agreement to become the exclusive audiobook seller for Cox Interactive Media and its network of sites.

Cox Interactive Media's sites include local content sites that are designed specifically for a city, such as www.accessatlanta.com and www.bayinsider.com for the Atlanta and San Francisco areas. Each site contains information on local events, music, restaurants, TV listings, sports, shopping, and weather. Financial arrangements were not disclosed.

Audio Book Club also announced an online advertising agreement with College Club, USA, which will advertise and link directly with the www.audiobookclub.com site from its www.collegeclub.com site.

Collegeclub.com is devoted to college-related content made by students for students.

"We continue to seek and enter into advertising agreements with sites that represent significant value in terms of advertising Audio Book Club to the appropriate target markets," said Norton Herrick, chairman and CEO of Audio Book Club. "Both Cox Interactive Media and College Club, USA accomplish this objective."