RealTime IT News

LendingTree Signs Agreement with Yahoo!

Online loan service LendingTree signed an advertising agreement with Yahoo! to expand visibility for its loan offerings within targeted areas of Yahoo!'s Finance, Real Estate and Classifieds areas.

Beginning Jan. 1, consumers will be able to access The LendingTree Network from loan-related areas within Yahoo! and have banks bid for their business. Financial arrangements were not disclosed.

"By working with Yahoo!, LendingTree has the opportunity to reach millions of daily users and gain mindshare from a targeted audience for our wide variety of loan services," said Doug Lebda, CEO and founder of LendingTree.

Under the terms of the agreement, LendingTree is a major advertiser on Yahoo!'s loan areas within Yahoo! Finance, Yahoo! Real Estate and Yahoo! Classifieds sections. Graphical links for LendingTree appear in these areas and take users directly to LendingTree's Web site.

A co-branded Yahoo! And LendingTree quarterly promotion will give away $10,000 to a consumer who uses LendingTree to secure a loan. In addition, LendingTree will be accessible from banners throughout the Financing and Real Estate pages within Yahoo! Yellow Pages and on other loan-related categories.

LendingTree, launched last July, now has 21 national lenders. Recent additions to the network include Citibank, Advanta and BankOne.