RealTime IT News

Webstakes, Net's Best Sign Promotion Pact

The Net's Best, a provider of traditional off-line advertising aimed at online consumers, has signed a partnership deal Webstakes, a prize and savings club.

Webstakes will run 12 promotions on The Net's Best Web site over the next 14 months. In turn, the Net's Best newspaper circulars will feature Webstakes advertising.

"The Net's Best affiliation with Webstakes will allow consumers to more easily find savings from online merchants," said Bill Weimer, president of The Net's Best. "Both companies will reap the benefits as we work together to promote one another off-line and online."

"The partnership is a win-win for both companies," said Steve Krein, president of Webstakes. "The Net's Best provides a powerful traditional vehicle for retailers to reach consumers and let them know about what is happening online. . .The partnership will provide Webstakes with an opportunity to reach a new audience and introduce our prize and savings club to people who may not have seen us online."

Founded in 1996 in New York City, Webstakes claims 1.2 million members who come to win prizes and get exclusive savings. Webstakes implements e-commerce promotions using its proprietary Webstakes iDialog marketing services.

Based in Irvine, CA, The Net's Best is an eight-page, full-color weekly advertising free-standing insert in newspapers across the country designed to build awareness of the Web sites of online retailers, while helping consumers find Internet-related information in a more familiar format.