RealTime IT News

Learning Company Signs With 2CAN Media

2CAN Media Inc. signed an exclusive online advertising representation agreement with The Learning Company Inc.

The Learning Company and its Mindscape, Broderbund, Parsons Technology and Creative Wonders brands produce more than 50 Web sites. The company said its Web sites were ranked No. 55 overall, with a 6.03 percent reach/unique audience, by online advertising ratings firm NetRatings for the month of November 1998.

"The Learning Company Web sites have become a premier destination for families online, with more than 56 million page impressions and 2.5 million unique visitors per month, according to NetRatings," said Marvin Mauer, vice president for online business for The Learning Company. "We are very enthusiastic about our agreement with 2CAN Media, and believe it can help us bring our Internet sites and online initiatives to the next level."

2CAN Media will offer banner advertising on The Learning Company Web sites through its WebRep Division. Banner advertising on The Learning Company's frequently visited brand Web sites, such as CarmenSandiego.com, the companion site to the children's adventure game, and FamilyTreeMaker.com, the leading genealogy software destination online, also will be available as part of 2CAN's affinity content channels. These affinity content channels permit advertisers to purchase space on a variety of Web sites geared to particular content, such as special interest, education, kids, and lifestyle.

"Through our unique business model, WebRep will provide the focus and attention a company of this caliber deserves while our affinity content channels will deliver advertisers significant online exposure to The Learning Company's strong demographic audience," said Jeff Eisenberg, 2CAN Media's vice president of business development.

The Learning Company sites also will offer advertisers opportunities to sponsor areas on the TLC sites where advertised products can be featured in the context of how they might be used by the members of the community.

2CAN is a full-service interactive media company comprised of five distinct sales channels: WebRep, Pinnacle Interactive, ECG, MediaPlus and Grupo NetFuerza.