RealTime IT News

SF Interactive, Mediasmith Partner to Win BabyCenter Account

SF Interactive Inc. and Mediasmith Inc. have been jointly awarded a new account to create interactive and traditional advertising for BabyCenter Inc., an Internet information and commerce company serving new and expectant parents.

BabyCenter.com offers information on preconception, pregnancy, and infancy. The two agencies will partner to deliver integrated advertising and media services. Billings were not disclosed.

"As a fast growing Web content and commerce company, we looked for a creative agency with solid experience in marketing commerce and content sites, as well as a media agency that understands the convergence marketplace," said Duncan Drechsel, marketing director at BabyCenter.

SF Interactive Inc. is a San Francisco-based full-service digital marketing agency. 1998 clients include includes Discover Brokerage, Netscape Communications, Hewlett-Packard, CBS Marketwatch, VeriSign, Nike, Beringer Wine Estates, Torani Syrups and RockShox.

San Francisco-based Mediasmith is an interactive advertising agency specializing in convergence category companies with clients like Netscape, Lucas Learning, Crystal Dynamics, Psygnosis, VeriSign, IDG Books, Ask Jeeves, Symantec and others.