RealTime IT News

Comedy Central Launches Campaign on EverythingChristmas.com

Comedy Central's South Park is returning as an advertiser on Seattle-based Milestone Media's EverythingChristmas.com.

Everything Christmas is a one-stop source for Christmas links, news and e- commerce, with hundreds of sites categorized and described.

The site features Christmas ornaments and holiday merchandise showcasing characters from the hit animated TV show South Park.

Seattle-based Milestone Media recently ran a successful South Park campaign on EverythingHalloween.com where traffic was driven to the online store at ComedyCentral.com, aiding in the of South Park Halloween masks online.

"Sponsoring the launches of these unique aggregate Christmas and Halloween Web sites has worked well for generating traffic, exposure and ultimately sales," said Larry Lieberman, Comedy Central vice president. "We look forward to the growth of these sites in the holiday seasons ahead, as well as the introduction of future `Everything' sites."

Comedy Central doubled its commitment for banner and button advertising rotation throughout the EverythingChristmas.com site as compared to its campaign on EverythingHalloween.com. Spending was not disclosed.