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US Interactive and net.Genesis Partner

US Interactive and net.Genesis Corp. formed a strategic alliance to co-market and sell products and services to Web-focused organizations with online sales and marketing initiatives.

Under the agreement, US Interactive becomes a net.Genesis-certified Design for Analysis (DFA) consultant to implement the structured methodology. Further, the companies will co-develop net.Audit, an analysis solution designed to provide overall site analysis and give customers a project plan for Web site design moving forward.

"net.Genesis is committed to empowering its customers with the best e-business solutions for analysis and reporting for advertising and marketing," said Larry Bohn, president and CEO of net.Genesis. "By teaming up with us, US Interactive gives our customers access to a leading professional services company that is equally dedicated to helping customers achieve strategic business objectives over the Web."

"net.Genesis is committed to making business sense of the Internet through best-of-breed Web site analysis technology leadership. That commitment aligns with our vision of business-driven, technologically-enabled Electronic Enterprise Solutions," said Mike M. Carter, director of corporate marketing at US Interactive. "We are pleased to extend our E-Roadmap planning system by offering a fixed price, fixed time, net.Audit software solution to our clients and prospects."

net.Genesis' Design for Analysis (DFA) is a methodology that allows customers to evaluate their Web sites in the context of overall business objectives. The companies will also co-develop net.Audit, a software solution that allows companies to conduct overall Web site analysis and use that intelligence as a basis for incorporating the DFA methodology.