RealTime IT News

WeddingChannel.com Buying Spreads in Bride's Magazine

WeddingChannel.com, a bridal registry and wedding planning resource, is launching its first offline advertising campaign, in Bride's magazine.

The campaign includes a three-page spread produced by renowned photographer Geof Kern, known for his work with Microsoft, Levi's, Neiman Marcus, Kenneth Cole and Sony UK. Spending was not disclosed.

The ad, which details the hassles associated with wedding planning and the solutions that the Internet provides, debuts Sunday when the February/March issue of Bride's hits the stands. The advertisement will be featured in every issue of Bride's magazine throughout 1999.

WeddingChannel.com helps betrothed couples plan a wedding and start a new home by enabling them to search for online bridal fashions and local wedding-related businesses, create their bridal registry and book their honeymoon online. The site attracts 7,000 users each day, 85 percent of whom are brides.