Proteus Develops 500th Banner Advertising Campaign
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Interactive agency Proteus Inc. in Washington, DC, said that it has developed its 500th banner advertising campaign for the year.
"For Proteus, building banner advertisements and Web sites begins and ends with a commitment to helping our clients meet their online goals," said Patrick McQuown, Proteus' president. "Our 500th campaign is evidence of our continuous efforts to deliver creative and effective advertising tools that satisfy our clients needs."
Proteus has developed banner campaigns for clients including Omnipoint and Newsweek.com. In addition, under contract with the Washingtonpost.Newsweek Interactive (WPNI) Proteus has developed banner campaigns for WPNI clients including JCPenney and the Smithsonian.
Proteus developed a campaign for WPNI on behalf of JCPenney that featured a quick-loading dynamic interstitial page as well as a downloadable coupon that automatically built a customer database and translated directly into measurable sales.