Execs & Accounts for December 23, 2002
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ComScore Networks has added online media veteran Lynn Bolger to its senior management team where she'll be executive VP of agency development.
Bolger founded and was managing director and CEO of FastBridge, a subsidiary of Initiative Media. Previously, she was senior VP and director of Web media at APL Digital, where she led the online strategy team, and director of marketing at Softbank Interactive Marketing, which handled online ad sales for Yahoo!, Netscape, and ZDNet. Additionally, Bolger has held committee positions on the boards and steering committees of both the Interactive Advertising Bureau and the AAAA.
"We're delighted to have Lynn join the comScore team, to further our already-enduring commitment to agencies," said Peter Daboll, division president of comScore Media Metrix. "Her experience will prove invaluable in strengthening our status as the currency of the online media buying and selling process."
Bolger will oversee the continued development and delivery of media applications for agencies at comScore, the Internet audience and behavioral measurement firm.
E-learning player VCampus Corporation has promoted Ronald Freedman to senior VP of worldwide sales and marketing. Freedman joined VCampus as VP of government sales and security in December 2000, prior to which he was chief security officer at USinternetworking. He worked for General Electric for 15 years before that, most recently as manager of disaster recovery.
Digital entertainment agency Skyworks has created an off-road racing game for Toyota Motor Sales and its interactive agency, Dimension Data. The deployment is part of the automobile giant's aggressive marketing campaign to introduce the new 2003 4Runner.
4Runner Challenge puts the player in control of the SUV over different terrain. The objective of the game is to complete four levels of challenge, played in sequence, in the shortest amount of time possible. Players can choose the car's color.
"We are delighted to be part of Dimension Data's integrated online marketing campaign for Toyota's best selling SUV," says Garry Kitchen, CEO of Skyworks. "By incorporating specific elements of the look and feel of the vehicle into the game, we are able to provide players with an experience that fuses the fantasy of a game environment with the reality of the 4Runner's features and capabilities."