WeddingChannel.com Expands Ad Agreement With Yahoo!
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Under terms of the agreement, WeddingChannel.com has purchased banners on wedding-related search result pages on Yahoo!. In addition, WeddingChannel.com banner advertisements will appear on searches performed through Yahoo!'s Society and Culture/Weddings categories. Spending details were not disclosed.
"Our existing advertising agreement with Yahoo! has been extremely successful, driving a significant amount of traffic to WeddingChannel.com," said Tim Gray, chief executive officer of WeddingChannel.com. "By expanding this agreement with Yahoo!, WeddingChannel.com gains a significant competitive edge, through visibility among users searching for information about weddings."
WeddingChannel.com helps couples through the process of planning a wedding and starting a new life together by enabling them to search for online bridal fashions and local wedding-related businesses, create their bridal registry and book their honeymoon travel online.