Infoseek and ZDTV Sign Strategic Search, Marketing Deal
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The agreement includes broad cross-promotion, which gives Infoseek exposure on ZDTV in promotional spots and in segments to be aired on ZDTV's Digital Avenue program. In addition, the two companies will collaborate on quarterly promotions to drive traffic to Infoseek search on www.ZDTV.com.
ZDTV is the first 24-hour cable television network about computing, technology and the Internet; it reaches more than 9 million homes in the U.S.
"Providing our viewers with Infoseek's quality search and navigation on ZDTV.com, allows our users to be more successful in computing," said Larry Wangberg, president and CEO of ZDTV, an affiliate of Ziff-Davis.
On Nov. 18, Infoseek completed the acquisition of Starwave Corp., which was principally owned by Disney. In connection with that transaction, Disney became Infoseek's principal shareholder, holding 43 percent of Infoseek's outstanding common stock.