toysrus.com Picks Leo Burnett, Starcom as Agencies of Record
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Leo Burnett operates a global network of more than 270 operating units, including 90 full-service advertising agencies and a variety of specialty marketing services including direct, database and interactive marketing, sales promotion and public relations. The company employs about 9,000 people and posted 1998 billings of $6.81 billion. Billings for this account were not disclosed.
Starcom, Leo Burnett's separate media specialist division, has won over $2 billion in media-only billings over the past two years, including AOR assignments from Morgan Stanley Dean Witter, Canon, United Distillers & Vintners, and Corn Products.
"Our goal is to make the Toys 'R' Us brand No. 1 with families, no matter how they choose to buy their toys and children's products," said Warren Kornblum, chief marketing officer of Toys "R" Us Inc.