Execs and Accounts for January 31, 2003
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La Opinion Digital, the online division of the largest U.S.-based Spanish language newspaper, has entered a marketing and content agreement with TodoBebe.com. The deal will provide the nation's Hispanic population with Spanish-language baby content and parenting information.
"The partnership will complement laopinion.com's Bebes channel," said Mary Zerafa, director of La Opinion Digital. "We chose TodoBebe since it provides content of the best quality."
La Opinion's Bebe (Baby) channel provides expectant and current parents with articles and columns about infant and toddler care, parenting tips, child health and nutrition. TodoBebe.com has approximately 110,000 members who read its newsletters and content, provided by parenting and medical experts.
Austin-based integrated marketing services firm T3 (The Think Tank) recently added six to its staff. Among the appointees was Michelle Smith, who joins T3 as a project manager for the Sprint and Samsung accounts. Smith was most recently VP of Web development for Digital Cheetah, prior to which she worked for Garden.com as a consultant.
Other new hires include a marketing consultant, two copywriters and a project manager for the agency's account with Dell.