Former AdForce Execs Start New Web App Company
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The company said it plans to unveil a free, downloadable Personalized Browser Assistant this summer, and is currently engaged in developing partnerships with content and e-commerce Web sites.
Web users can register at to receive information in the near future about the upcoming product introduction. Leading the Winfire management team are David Kopp, Chad Steelberg and Ryan Steelberg. Kopp, former director of product management for AdForce, will serve as Winfire's CEO. Chad Steelberg, co-founder and former CEO of AdForce, will become chief technical officer and chairman, and Ryan Steelberg, also an AdForce co-founder, will serve as director of Winfire.
Winfire said it has received $4.5 million in first-round funding from IMI III, a venture fund.