RealTime IT News, IBM Plan Rich Media Contest

Warp 10 Technologies Inc. said that its site and IBM will sponsor an online creative competition for rich media ads.

Called the HotMedia Turn up the Heat Sweepstakes and Design Competition, the contest will highlight as an online showcase of advertising, as well as promote the use of IBM's rich media toolkit, HotMedia.

The event will go live with its own Web site hosted by and will run through Sept. 21. Visitors can download the latest version of HotMedia 2.0 free at the site.

Also partnering with are Advertising Age,, ClickZ, DoubleClick, Engage, Index Stock Imagery, IPIX, Macromedia, NetGravity, NewMedia and the New York New Media Association (NYNMA).

Each of the partners will support the event with promotions to encourage the creative community to join in the competition.

There will be hundreds of prizes given out to winners drawn from the sweepstakes entries. Those who enter the Design Competition are asked to select a fictitious advertising scenario and create a HotMedia banner ad. They may enter as often as they like. Grand Prize is a week for two in Tahiti. Other prizes include a trip to Miami's South Beach, a home theater system, a digital camera, bottles of salsa, sweatshirts from the New York City Fire Department, "Some Like it Hot" videos, cash, and Ticketmaster gift certificates.

A panel of independent industry experts will judge the HotMedia banner ad submissions, which will be displayed in a Winner's Showcase hosted by

The site provides a searchable directory of thousands of major advertising agencies and independent designers and showcases hundreds of portfolios of creative campaigns.