Execs and Accounts for February 5, 2003
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Reebok International has tapped Organic to be the online agency of record for its global marketing strategy. Reebok has been working with Organic for a year, during which time the relationship has evolved from developing a single microsite for the Answer 5 shoe in February 2002 to building Reebok's Rbk.com Web Site in May 2002. Organic is currently working on an online branding solution for Reebok.com.
"We selected Organic because they have proven their ability to bring the Reebok Brand to life online by driving their creative capabilities to high levels and utilizing cutting-edge Web display technologies," said Marc Fireman, Reebok's director of interactive marketing.
Reebok's online/offline "Terry Tate, Office Linebacker" effort, which was kicked off with a high-profile Super Bowl spot, will continue to be handled by Hypnotic.
Advertising.com has promoted its regional sales directors to the new posts of vice presidents of regional sales.
Don Kennedy, formerly director of the agency's Baltimore sales office, has been named VP of regional sales for the company's mid-Atlantic, southeast and Midwest sales regions. Kurt Munzinger, who was director of the New York office, has been named VP of regional sales for the company's Northeast sales region. Mike Fury, formerly director of the San Francisco office, has been named VP of regional sales for the Southwest and Western sales regions.
"These promotions not only extend the regional focus of our sales executives, but also serve as recognition for their extraordinary leadership over the past two years," said Ken Evans, EVP of sales and marketing for Advertising.com.
Interactive agency Tribal DDB Canada has launched a Web site for the British Columbia Dairy Foundation. The site is a part of a larger integrated campaign created by Palmer Jarvis DDB which targets teens with TV, print and poster advertising.
The site is powered by rich media technology from Viewpoint Corporation. The Viewpoint capabilities let visitors build their own 3D scenarios, based on the creative used in the offline creative executions.
"The goal of the site is to allow teens to get up close and personal with this unusual campaign online and have fun playing with the concept," said Bruce Sinclair, creative director of Tribal DDB Canada. "Through the use of Viewpoint's technology, we were able to totally integrate the look and tone of the overall milk campaign online."
Bob Kerstetter, the former creative director of Black Rocket Euro RSCG and the brains behind many of Yahoo!'s well-known TV spots, has launched a new integrated agency called Lushadelic with Stelio Kitrilakis, president of production for Complete Pandomonium. Kerstetter will be writer and director for the new agency, which offers "a streamlined approach to developing strategically creative ideas for people and companies looking for a direct pipeline to better work."
The Chicago Sun-Times, a subsidiary of Hollinger International, has signed an agreement to deploy Tacoda Systems' Audience Management System (AMS), which helps sites market to high value audience segments.
"In order to maximize the revenue potential of our Web sites, it is imperative that we know more about our online audiences", said John Cary, president of Digital Chicago. "Tacoda Systems' AMS will enable us to put a real dollar value on each site visitor [and] segment our audiences so that advertisers can target more efficiently."
The Sun-Times will install AMS on its network of 92 local news sites, which are anchored by the Chicago Sun-Times Web site.
Marketing technology player POPstick has hired two senior account executives to staff its new office in Redmond, Washington. Ryan Olson was most recently a senior account exec for Loudeye Technologies, a provider of Webcasting services; and Robert Nyman was most recently head of a global sales effort for a custom software firm in Seattle where he sold extensively to Microsoft, which will be his primary focus at POPstick.
For more breaking news on account action and executive moves, visit ChannelSeven.com.