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Staples.com Selects I-Traffic for Online Ads, Direct Marketing

Staples Inc. retained New York City-based i-traffic as its online advertising and online direct marketing agency for Staples.com, the company's e-commerce business unit. Billings were not disclosed.

i-traffic will manage all online media planning and buying and online creative development for Staples.com to drive traffic to the site and maximize the company's online marketing investments.

"We are extremely impressed with i-traffic's people and capabilities and believe and expect they will help build our position as the one stop e-commerce shop for small business," said J.B. Lyon, vice president of marketing for Staples.com. "i-traffic was one of the founders of online advertising and is a conceptual leader in online direct marketing."

"i-traffic is pleased to add Staples to our `Best of Breed' client list of e-commerce leaders," said Scott Heiferman, chief executive officer of i-traffic. "What really excites us is how motivated Staples.com is to test new direct marketing strategies and out-of-the-box creative ideas."

i-traffic helps e-commerce leaders maximize ROI from online marketing programs. Other clients include Bertelsmann (DoubleDay Book Clubs), Beyond.com, ConsumerInfo.com, Disney Online, ESPN.com, SelfCare and USA Networks Interactive, among others.