Starcom Media Services Plans Internet Unit
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Starcom Media Services in Chicago, a media services agency owned by the Leo Burnett Company, plans to open Starcom IP, a unit focusing on media planning and buying on the Internet, according to a New York Times report.
Rishad Tobaccowala, 39, was named president of the new unit. He had been president at Giant Step in Chicago, another Burnett unit that designs Web sites and advertising for the Internet. At Giant Step, Adam Heneghan, 29, chief operating officer, will take on the additional duties of president; Eric Heneghan, 31, continues as chief executive.