RealTime IT News

E*TRADE Signs Marketing Pact With CNNfn.com

E*TRADE Group Inc. entered a strategic marketing partnership with CNNfn.com, furthering its strategy of obtaining a significant branded presence on top financial news and information sites.

"CNNfn and E*TRADE are a great cyber-marketing match," said Jerry Gramaglia, senior vice president of marketing for E*TRADE. "E*TRADE is targeting the 10 million to 15 million investors who currently use the Internet for investment research, but who still execute their trades offline. We believe that CNNfn effectively reaches that market."

Under the agreement, E*TRADE will have a significant branded presence on the main trafficked sections of CNNfn.com, including the site's new Broker Center. That presence will be promoted on CNNfn, the cable network. Financial arrangements were not disclosed.

"With this relationship, E*TRADE now has partnerships covering most of the financial news and information sites we consider the most important draws for serious investors," Gramaglia said. "These interactive relationships have the potential to bring prospective customers directly onto our site to experience the advantages of Destination E*TRADE's rich combination of financial content, tools and real-time access to financial markets."

E*TRADE finished 8-21/32 higher Monday at 55-7/16 after the online brokerage announced it will split its stock 2-for-1.