ShopNow.com Banner Wins Highest Click Rate
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For the second week in a row, credit counseling firm AmeriDebt's ad campaign featured four of its banners in the top 10 list.
Top advertisers, ranked by banner impressions, were:
|Advertiser||Impressions in millions||Reach %|
|5. Discover Brokerage||27.4||2.9|
|6. America Online||26.6||13.5|
Top banners for the week ending July 4, ranked according to reach percent, according to BannerTrack, Nielsen//NetRatings' syndicated ad research service:
- Amazon -- Click on Shopping. Then click on Music and Video.
- AmeriDebt -- Bill Problems? Avoid Bankruptcy. Get Out of Debt Now!
- AmeriDebt -- Bill Problems? We Can Help! Click Here to Get Out of Debt!
- AmeriDebt -- Feeling Crushed by Debt? DEBT! We Can Help! Click Here.
- AmeriDebt -- Bills Out of Control? Past Due! We Can Help! Click Here!
- Lowestfare.com -- No bids... No auctions... Just Discount Airfares!
- Autoweb.com -- GET A PRICE
- Bonzi Software -- Speed Up Internet Connection
- Sam Goody -- We got dot. WIN a $10,000 Entertainment Center.
- Bonzi Software -- In 3 Minutes... Speed Up Your Internet Access!
Ad banners that run predominantly on an advertiser's own property or house ads are not included in the above. The Nielsen//NetRatings audience information service collects data from approximately 15,000 panelists as they surf the Web at home.