RealTime IT News

Day-Timers and togglethis Name CONE Interactive as AOR

New York City-based CONE Interactive has been appointed the agency of record for two new clients: Day-Timers and togglethis.

CONE said it is implementing a strategic branding and public relations program for Day-Timers consisting of the development of key positioning, an industry analyst program and a launch that will target trade, business and consumer media audiences. In addition, CONE is planning and buying online media for the company.

For togglethis, CONE is working to refine key positioning messages for the benefits of toggled shows, which provide entertainment companies a new platform for their content while offering advertisers an engaging format to reach their target audiences. Billings were not disclosed for either account.

"As the new media industry matures, companies need to be more strategic and proactive about who they are, their competition and the most important things they have to say about themselves," said Susan Pechman, general manager of CONE Interactive. "As a result, companies have a greater need for agencies like CONE that combine strategic positioning with public relations and online marketing and have staff with industry experience and marketing savvy to do great work."

Day-Timers provides time management and organizational solutions and offers more than 100 paper, software and Internet products for business, school and home use.

togglethis allows consumers to subscribe to serialized toggled shows. They are e-mailed an episode every week, which they can view immediately on their desktop.