RealTime IT News

iAgency Named Public Relations AOR for Entertainment Boulevard

InterActive Agency Inc. (iAgency) was named public relations agency of record by Entertainment Boulevard.

iAgency will deploy a public relations campaign to educate consumers and the interactive entertainment industry about Entertainment Boulevard's online entertainment network strategy. Billings were not disclosed.

"Working with Entertainment Boulevard is a strong strategic fit for iAgency, based on our depth of experience promoting several online entertainment companies over the past four years," said iAgency president Tony Winders.

"We're counting on iAgency's experience, media contacts and strong understanding of Internet entertainment to guide our communications strategy into the new millennium," said Entertainment Boulevard CEO Stephen Brown. The campaign will target consumers, the interactive entertainment trade and the investment community.

Los Angeles-based Entertainment Boulevard is a provider of streaming entertainment-related media on the Internet. It operates Vidnet , an interactive music video channel, as well as sports and comedy channels.