RealTime IT News

PowerAdz.com to Offer infoUSA Database

infoUSA Inc. has licensed its proprietary database of 16 million U.S. business listings to PowerAdz.com, a newspaper affiliate network.

The data will used to provide enhanced Internet yellow pages for PowerAdz.com's new AdQuest3D Classifieds, and each of its vertical market products. Under terms of the agreement, PowerAdz will also feature strategic links to access and purchase mailing lists and business profiles from infoUSA. Financial arrangements were not disclosed.

"PowerAdz.com's network will allow thousands of businesses to purchase mailing lists and business credit reports from infoUSA," said Bill Kerrey, executive vice president of infoUSA. "We have been serving businesses for over 25 years and look forward to the opportunity to be a part of the fastest growing infrastructure service for newspapers."

Using any of the 600-plus newspaper affiliate sites in the PowerAdz.com network, consumers will find targeted business listings integrated into every classified category, and a full yellow page directory. Business information is geographically and context sensitive based on the consumer's search criteria.

"As the leading provider of community, classifieds and commerce Internet infrastructure services to newspapers, the data quality is of paramount importance to us," said Robert Godgart, chairman of PowerAdz.com. "We chose the infoUSA database because it is the most complete and accurate source of business information available."

Founded in 1996, PowerAdz.com in Rensselaer, NY markets its services to newspaper companies using the AdQuest, CarCast, AuctionHill, ThinkHomes and CareerGold Internet brands. Participating newspaper affiliates can be found here.

infoUSA , formerly American Business Information, is a provider of business and consumer marketing information products and data processing services in the United States and Canada.