Outrider Takes 25% Stake in Kokopelli
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Kokopelli is an interactive agency that provides strategic marketing and business solutions for a number of clients including Merck & Co. Inc., W.W. Grainger Inc., VH1 Cable Channel and direct marketer ADVO Inc.
"Kokopelli New Media is a young company with a real understanding of how companies can successfully leverage client relationships on the Web," said Rob Norman, CEO of Outrider. "They have developed robust client services and a strong yet flexible management infrastructure while all along excelling in creative business solutions."
Kokopelli will remain completely independent, but we expect the Kokopelli team to create valuable synergies with both CIAVSM and Multimedia Marketing Group, both of which joined Tempus Group in September 1998. In addition, the arrangement with Kokopelli New Media will enable Tempus Group's existing European new media companies to offer services to their U.S. clients if needed."
Tempus Group plc is a UK media buying communications agency with 36 offices in 23 countries throughout Europe, Asia Pacific and the U.S., employing more than 1,200 people. Specifics of the investment were not disclosed.