RealTime IT News

PlayStation Game Campaign Includes Web Component

THQ Inc. launched a multi-million dollar marketing campaign to support the Jan. 12 release of the PlayStation wrestling title "WCW/NWO Thunder."

THQ said it created a comprehensive promotion schedule for the title, including national television and print advertising, live event promotion and the Web. Spending specifics were not disclosed.

"Riding on the critical and commercial success of four wrestling titles, THQ is delighted with the opportunity to partner with WCW in creating an extensive PlayStation launch for 'WCW/NWO Thunder,'" said Germaine Gioia, vice president of marketing at THQ.

THQ's "WCW/NWO Thunder," the sequel to the successful "WCW Nitro," is backed by 15- and 30-second TV spots that will run from Jan. 8 through Feb. 17 on FOX, MTV, ESPN, ESPN 2, TBS, TNT and Comedy Central.

The print advertising campaign began in December and will run through April in gaming, wrestling and men's magazines. Web exposure includes banners on major gaming and wrestling sites. Broadcast e-mail blast will be sent to video game owners alerting them of the title's release.

THQ Inc. develops, publishes and distributes interactive entertainment software for a variety of hardware platforms including PC CD-ROM, and those manufactured by Nintendo and Sony.