Excite@Home Signs Broadband Ad Pact with Unilever
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Although spending plans were not disclosed, Excite said the deal is the largest investment any consumer goods company has made to date in its broadband advertising programs.
Unilever was one of the first companies to advertise on the @Home broadband service, beginning with ads for its Lipton brand in 1997.
"We view broadband advertising as an important Internet marketing strategy for Unilever because it lets us present our message in a highly engaging format and connect very closely with our customers," said Tony Romeo, chairman of Unilever's North American Interactive Brand Center.
Last month, Unilever Nederland B.V. announced it would run online advertising campaigns on the @Home Nederland broadband service, a high-speed cable Internet service in the Netherlands. Unilever is one of the world's largest consumer products companies with sales close to $50 billion. It produces and markets a wide range of foods, home and personal care products.