Vicinity to Integrate Prio's Incentive Marketing Tools
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SiteMaker is a template-based Web creation tool that allows national brand merchants to develop Web sites for their local stores while maintaining brand identity.
Prio's online incentive capabilities now give Vicinity's national brand customers the ability to offer store-specific promotions online. It also offers local merchants a personalized reward system that drives consumers to make more immediate purchase transactions. Financial arrangements were not disclosed.
"By embedding Prio's promotion services into our SiteMaker product, we can help local stores drive more foot traffic and give consumers an easy and convenient way to earn rewards," said Eric Winkler, Vicinity's vice president of marketing.
Upon finding a desirable promotion, they shop at the online or physical storefront; consumers' credit card accounts are automatically credited with the value of the reward, which will appear on their next credit card statement.
Vicinity's product suite of private-label and co-branded content and services includes Business Finder, the Wireless Locator Service, Maps, Driving Directions and Business Directory.