RealTime IT News

Netscape to Use Annuncio Software's Marketing Solution

Netscape Communications Corp. selected Annuncio Software's new Internet marketing automation solution to expand its one-to-one marketing expertise and infrastructure for its Netscape Netcenter division.

Annuncio Live will enable Netscape to automate, track and analyze its Netcenter online advertising, marketing and promotional campaigns and to deliver relevant information to its more than 10 million members. Financial arrangements were not disclosed.

"We value our members, respect their time and privacy and are investing in the most sophisticated services and tools available to understand their needs and interests," said Maria Wilhelm, senior vice president of Netcenter programming. "By consistently delivering relevant, personalized information, we believe we can increase customer satisfaction and loyalty, while driving more traffic to Netcenter."

Last month, Netscape announced its 1999 integrated marketing campaign for Netcenter, including online advertising and promotions as well as traditional print and broadcast media.

Annuncio Live is a marketing automation solution designed to deliver sophisticated segmentation, personalization and testing capabilities for multi-tier campaigns. Marketing information that traditionally takes weeks or months to capture, will now be available to Netscape's marketing team in real time, the company said.

"Netscape's selection of Annuncio Live to drive its one-to-one relationship marketing efforts. . .clearly validates our approach," said Didier Moretti, president and chief executive officer of Annuncio Software in Los Altos. "We look forward to being a critical part of Netscape's direct marketing strategy and infrastructure for Netcenter in 1999 and beyond."