XOOM.com Signs Sponsor Pacts with eBay, GoTo.com, BuyDirect.com
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As part of its agreement with XOOM.com, eBay, the person-to-person online auction trading community, receives premium placement throughout XOOM.com's Web properties and has the ability to promote targeted auctions to XOOM.com's members.
Search engine GoTo.com becomes the exclusive Web search engine on the XOOM.com site, the XOOM.com network and the XOOM.com chat network. And Buy Direct.com, an Internet software retailer, has a placement on XOOM.com's e-commerce navigation bar and becomes the official co-branded partner of XOOM.com's software store.
In addition to these premium placements, all three sponsors will receive placements within XOOM.com's direct e-mail newsletter to its members and will receive a banner rotation throughout XOOM.com's Web properties. Financial arrangements were not disclosed.