RealTime IT News

Beyond Interactive Partners With Comet Systems, @once.com

Interactive agency Beyond Interactive established partnerships with Comet Systems and @once.com, a permission marketing company, to broaden the array of services available for client campaigns.

Beyond Interactive said it will integrate Comet Systems' Comet Cursors, a free plug-in, into many client campaigns. After a one-time five-second download, Comet Cursors change the appearance of a Web surfer's cursor from the traditional arrow or hand symbol to any image or animation.

"We're eager to see how the cursors affect responses in brand perception, click-through rates and visitor conversion rates", said Jonn Behrman, CEO of Beyond Interactive. "The cursors are exciting because they provide an extra visual surprise when a user sees an ad."

Petstore.com will be Beyond's first client to integrate Comet Systems' cursors into a campaign.

San Francisco-based @once.com will provide Beyond Interactive its permission marketing capabilities. @once.com specializes in interactive direct marketing, focusing on the analysis, segmentation and profiling of customer data to drive targeted Web-based advertising and marketing promotions. Financial details of the partnerships were not disclosed.

We have made updates to our Privacy Policy to reflect the implementation of the General Data Protection Regulation.