RealTime IT News

More Newspapers Sign With U S WEST Dex for YP

U S WEST Dex Internet Yellow Pages said it recently reached agreement with 19 additional newspapers to serve as the Internet Yellow Pages for their online versions.

Dex is the multimedia advertising arm of U S WEST Inc. More than simply links, the agreements involve reciprocal integration of the U S WEST Dex brand and content with that of each of the newspapers.

The alliances are with the Star Tribune (Minneapolis and St. Paul), the Salt Lake Tribune and the Deseret News (Salt Lake City), The Forum (Fargo, ND), The Chronicle (Centralia, WA) and Duluth, MN-based Murphy McGinnis Media, which publishes 14 newspapers. Last year, Dex formed alliances with the Albuquerque Journal, The Arizona Republic and The Denver Post.

At the Dex site, integration with the newspapers means that when a user performs a search of any kind involving a newspaper's area, the appropriate newspaper's logo and connections to specific sections of the newspaper are made available to users.

At the newspapers' sites, integration with U S WEST Dex's site means that no matter where users are, they can conduct a Yellow Pages search, via a co-branded search page, to get business listings information, or connect directly to uswestdex.com to utilize additional site features.