Intelligent Life Corp. Launches $20M Branding Campaign
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Intelligent Life Corp. launched a $20 million integrated campaign to establish brand awareness and build site traffic.
Key elements of the integrated communications program include a $10 million online banner and sponsorship program lead by Left Field in San Francisco, and a comprehensive public relations program developed by Miller/Shandwick Technologies in Boston. In addition, Intelligent Life is developing concepts for other media, including television.
The program also includes a $2 million print advertising campaign for bankrate.com, with insertions in news, business, computer and personal finance publications beginning in August. The advertising campaign is being developed by Crispin Porter Bogusky in Miami.
Intelligent Life is an online financial publisher employing an editorial staff of more than 80 editors and researchers. bankrate.com provides consumers with independent, objective research on banking and credit products including mortgages, home equity loans and credit cards.