imandi.com Launches First Online Ad Campaign
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Founded by two former Microsoft executives, imandi.com is a "matchmaking" e-commerce site that connects consumers with local merchants and companies throughout the U.S. in 25 different product and service categories.
Adhesive Media developed creative for the campaign -- a series of animated, interactive banners inviting viewers to "scratch and win." The online banner ads will appear on the Flycast Network and ValueClick. The Flycast media buy begins with an 8 million impressions per month commitment. Spending was not disclosed.
The banner ads use RealTimeMedia's technology and invite viewers to "scratch and win." When a viewer clicks on the banner, they are asked to provide contact info for an opt-in follow-up e-mail from imandi.com touting its service. After a viewer provides contact information, they can "scratch" the banner to learn if they've won up to $250,000.