RealTime IT News

HomePoint.com Launches $7M Campaign

HomePoint.com, an online home furnishings retailer, launched a $7 million print and radio ad campaign featuring Martin Mull, the star of Roseanne and Sabrina, The Teenage Witch.

The ads, created by Erwin-Penland, HomePoint.com's advertising agency of record, use the tagline, "You get the point." The radio spots break this week on network radio affiliates and print ads begin Friday in national media outlets such as USA Today, People magazine and Newsweek.

In the print ads, Mull appears dressed as several characters such as a Boy Scout, a responsible delivery guy and an expert interior decorator. The radio spots use folk music and have Mull making comments such as, "You know, your home is your castle, and we all know how darn tough it is to decorate a castle, especially the dungeon. . ."

HomePoint.com is a virtual furniture and home-decorating showroom with thousands of furniture and accessory items presented on the sub-branded Web sites, FurniturePoint.com, LightingPoint.com, AccessoryPoint.com and WallArtPoint.com.