RealTime IT News Private Labels "Cash-It" Service from in Israel, an international banner-exchange network, signed a partnership deal with, a directory of revenue- sharing programs, to offer its users Refer-it's proprietary "Cash-It" listings. and Refer-it will share in the advertising revenues.

Launched in December 1997, Refer-it's database includes descriptions and ratings of more than 400 affiliate/bounty programs, including, Barnes & Noble, CDNow and In addition to serving as a portal to these affiliate programs, Refer-it publishes information for merchants looking to establish revenue-sharing programs.

Refer-it also provides individual Web site owners with the tools they need to manage their affiliate relationships. Through the "affiliate toolbox," site owners can track their member name, password, affiliate URL, and sales statistics. A wizard will build a customized online store in 60 seconds, and each member has a personalized listing for his or her site so that others can approach them with business opportunities.

"As continues to build its offerings for small and medium sites, we are delighted to add Cash-it's proprietary listings of revenue- sharing programs and tools for managing affiliate relationships," said Amir Faintuch, CEO of Financial arrangements were not disclosed. offers tools and services to start Web sites, to enhance sites, to promote and advertise sites and to earn revenues from sites.

"We're absolutely delighted to be launching this co-branded service with," said James L. Marciano, CEO of "We took a look at other banner exchanges, but HyperBanner was the only one that shared our vision of offering a complete solution for Web site owners living in different countries." is owned by Up-Set, a New York City-based new media company founded in 1996.