Penn Media Passes 5 Million Subscribers
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E-mail newsletter advertising network PennMedia.com has surpassed 5 million opt-in e-mail subscribers after seven months of operation.
The subscriber base is currently growing by 800,000 people per month.
"Our growth has been fueled by the imperative to deliver a cost effective ad medium to Internet advertisers," said PennMedia.com CEO Jaffer Ali.
"So many ad dollars flow to off-line media precisely because most advertising on the Internet has proven to not only be ineffective but extremely overpriced. E-mail advertising inside daily newsletters is the most cost efficient ad medium on the Net."
Advertisers include Intel, MyPoints, LifeMinders, CoolSavings, Borders.com, InsWeb.com and eFax.com.