RealTime IT News

Penn Media Passes 5 Million Subscribers

E-mail newsletter advertising network PennMedia.com has surpassed 5 million opt-in e-mail subscribers after seven months of operation.

The subscriber base is currently growing by 800,000 people per month.

"Our growth has been fueled by the imperative to deliver a cost effective ad medium to Internet advertisers," said PennMedia.com CEO Jaffer Ali.

"So many ad dollars flow to off-line media precisely because most advertising on the Internet has proven to not only be ineffective but extremely overpriced. E-mail advertising inside daily newsletters is the most cost efficient ad medium on the Net."

Tinley Park, Ill.-based PennMedia.com offers more than 180 different ad-backed newsletters ranging from daily jokes to daily recipes. Recipients of the newsletters opt-in to receive the content of their choice, delivered via e-mail.

Advertisers include Intel, MyPoints, LifeMinders, CoolSavings, Borders.com, InsWeb.com and eFax.com.