RealTime IT News

Juno and AT&T Wireless Form Marketing Alliance

New York City-based Juno Online Services and AT&T Wireless Services signed an alliance to market AT&T Digital PCS services to Juno's members through a series of interactive advertising campaigns.

Under the terms of the marketing pact, Juno's subscribers will be able to sign up for AT&T wireless rate plans, including AT&T Digital One Rate, which charges a flat rate for incoming or outgoing wireless calls throughout the United States. Financial arrangements were not disclosed.

Juno and AT&T Wireless Services are planning a coordinated campaign of banner, interstitial, and pop-up advertisements that will inform Juno users about the offerings available through AT&T Wireless Services. The first phase of the campaign is scheduled to begin in mid-February.

"Our subscribers look for value and simplicity," said Juno president Charles Ardai. "AT&T's wireless plans, including AT&T Digital One Rate, enable us to offer our customers the same level of convenience for their wireless communications that they get from Juno for Internet services."

Juno is a provider of dial-up Internet services and ad-backed e-mail services, with more than 6.4 million accounts.