24/7 Aims at Political Accounts, Opens Washington DC Office
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Anticipating increased online spending for the upcoming presidential and congressional political campaigns, 24/7 Media Inc. opened a sales office in Washington DC.
As the 2000 presidential and congressional races heat up, online fund-raising initiatives and online campaigns are predicted to be key components of candidates' strategies, 24/7 said.
According to E-Voter 98, a study that measures the impact of online advertising for political candidates, banner advertisements build name recognition and could have a significant impact on the voting public, 24/7 said.
The company said it will work with candidates as they begin to ramp up fund-raising and campaign initiatives. Specifically, 24/7 Media said its database-driven targeting will enable the candidates to develop effective online advertising campaigns for individual candidates, and change campaigns "on the fly."
24/7 Media already has several Washington DC.-based advertising clients including Saab, Health Quick and Motley Fool.